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Rachel Riley

Rachel Riley the Brand

Rachel Riley is a British award-winning children’s clothing brand.

Based in central London, we design, manufacture, retail, and wholesale classic luxury childrenswear.


Rachel Riley collections are best known for quality and style, with prints designed in-house, and traditional craftsmanship, such as hand embroidery, hand smocking, fine soft fabrics and attention to detail

Rachel Riley represents excellence & expertise in children’s fashion, with over twenty years’ experience & international acclaim

With two shops in London, the flagship store on Marylebone High Street & Pont Street in Knightsbridge, & websites in both sterling & US dollars, Rachel Riley collections for baby, girls & boys, from 1 month to 14 years, can be found in more than 110 stockists in the UK & across the world - in the finest department stores, independent shops & childrenswear websites.

Rachel Riley the person


Rachel Riley is the owner and founder of her company. Having been interested in making things since she was a child, she learned needlework and dressmaking at school, pattern-cutting in a Parisian atelier & knitting from her mother and grandmother

She feels passionately about the satisfaction of making things with her hands and how rewarding she finds the creative process

Rachel has been collecting textiles and conversational prints since her teenage years, scouring flea markets & antique fairs for vintage treasures and has an extensive collection of children’s clothes from the twenties to the sixties


Her working career started at an early age, as a child model she worked for Aero, Hamleys & other well-known brands

Education intervened: from a London infant school & a large comprehensive in Bath, she gained a place at Cambridge University and graduated with a degree in Social Anthropology

She then resumed her career as a model, living in Paris, New York, Tokyo & traveling extensively on photo shoots, fashion shows & TV commercials, gaining experience & insider knowledge of international fashion brands.

During that time she met her husband, photographer Daniel Jouanneau, & together they founded a family &
a business, which is still wholly owned by them & managed by Rachel


With her vast experience, since founding her company in 1994, she has grown it to become a multi award-winning brand with international acclaim and a loyal following. Her career includes several years as Director of Childrenswear at Laura Ashley, a position that she gave up to concentrate on growing her own business

Rachel and Daniel still collaborate on all their photoshoots together, photographing the collections for baby, girl, boy, and womenswear. They also shoot their seasonal lookbooks on location in England, so there is a personal collaboration for
this creativity