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Our Story

Starting out

Native Houstonian, Susan Watt started her business after moving back to her hometown from San Francisco. She started her career in retail after college (Go Horns!) by landing a job at the corporate headquarters of Gap Inc. in San Francisco. Starting as she puts it “at the low end of the totem pole” and working her way up in merchandising and design over the 8 years, her entire stint there was spent in the Kids and Baby businesses for both Gap and Old Navy.

The move back to Houston left her wondering what to do next- so Itsy Bitsy was founded shortly after in 2009 with a quick trip to market and a word of mouth location. After two years Susan outgrew her initial location and landed on Westheimer road in Houston, where Itsy Bitsy keeps expanding and growing. Oh, and she became a MOM in the meantime - her most blessed job and joy as a mom to son Joey. Having an active little guy also further inspired her to not only have lots of options for Girls but for Boys too!

We want you to feel special

Itsy Bitsy’s focus is to make everyone feel special when they walk in the door. We especially love when our Itsy Bitsy customers are here to where they can play with our toys on the floor or you might find Susan and her AMAZING TEAM holding babies while moms and grandmothers shop. Our boutique is an easy going and fun place to find something special or even easy soft play clothes you can’t find just anywhere.

Our website is really focused on our gift items we carry consistently in our boutique. Our seasonal products come in and fly out the door the next moment so we wanted to launch this website to give everyone an idea of our passion for helping moms and gift givers find something unique. There is so much more to see in our store. If you’re unable to join us here, feel free to browse our website for great finds, or give us a call and we will be delighted to help you outfit your Itsy Bitsy’s.