Egg Baby - Susan Lazar

Egg Baby & Susan Lazar

Support unity through love, offer designs that are modern, balance chic with sweet, use environmentally-friendly materials, and highlight life’s beginning… pure potential.

Egg hatched in 2003 when designer Susan Lazar decided to create a lifestyle brand with a “soul” that focuses on the love that exists between parents and their children. Egg celebrates the bond that connects all families. Egg is designed around the needs of stylish mothers and their children with natural fabrics and clean modern designs at an affordable luxury price point. The result is fashionable, yet timeless, baby and children’s clothing of the highest quality.

Egg is recognized among celebrities including Jessica Alba, Gwyneth Paltrow, Cate Blanchett, Natalie Portman, Julianne Moore, Amy Adams, Jennifer Garner and more.


Born and raised in Philadelphia, Susan moved to the big apple where she studied fashion and business. She first caught the attention of the fashion world when she started her contemporary women's line, Susan Lazar, which gained popularity among celebrities like Jennifer Aniston. In the early 2000’s, Susan started her own family, which inspired her to refocus her designs on the sweeter side of fashion, where she then created Egg.

“At Egg we love- love. I wanted to create a brand that embraced the bond between parents and their children. The name ‘Egg’ is inspired by each child’s great potential. All eggs might look the same on the outside, but inside lays infinite possibilities.” – Susan Lazar